About DAFC

About us

Duy Anh Fashion and Cosmetics (DAFC), a member of IPPG, brings the world's leading luxury houses in fashion, leather goods, watches and jewellery to Vietnam, with boutiques and service built around every customer.

Vision: To be a leading expert in retail and brand building.
Mission: To introduce the world's finest premium brands to Vietnam and grow them sustainably.

Core values

TransparencyIntegrity guides everything we do.
RespectWe honour tradition, our customers and our people.
Passion and prideWe choose every collection and craft every experience with care.
Pursuit of perfectionIn our work, our operations and our partnerships.

Our story

2005
DAFC is founded
Duy Anh Fashion and Cosmetics is established in Ho Chi Minh City as a member of IPPG, starting as the official distributor of Salvatore Ferragamo and Bally in Vietnam.
2007
Burberry joins
The British house Burberry becomes the next name DAFC brings to Vietnamese customers.
2011
Fine watches and jewellery
Rolex, Bvlgari, Cartier and Tudor partner with DAFC, bringing the world's leading watch and jewellery houses to its boutiques.
2017
Nearly VND 1,000 billion
Annual revenue reaches VND 970 billion, with more than 40 international fashion and cosmetics brands in the portfolio.
2022
Fast Enterprise of Asia Pacific
DAFC wins the Fast Enterprise award at the Asia Pacific Enterprise Awards, with 50 boutiques and more than 60 luxury brands, including newcomers Montblanc, Santoni and Aquazzura.
2022
Luxury goes online
DAFC enters e-commerce and opens its online store, shop.dafc.com.vn.
2026
Chloé arrives in Vietnam
With DAFC, Chloé opens its first boutique in Vietnam at Saigon Centre.
2026
The largest Rolex boutique in Vietnam
Rolex and DAFC open a 182 m² boutique in the Rex Hotel on Nguyen Hue Boulevard.